When presented with the computer the Apple Store in Toronto said would cost more than $1,200 to fix, Rossmann identified a pin that should have been connected to the laptop's back-light that was not making contact.
After adjusting the pin, the issue appeared to be resolved – something Rossmann said should not equate to a cost of $1,200.
"If somebody wanted me to just bend the pin back, I wouldn't charge them for that," he said, adding that he would ask his customers for between $75 to $150 if they wanted to replace the pin entirely.
"Ninety-nine per cent of the time, just bending the pin back, it'll allow it to last until the end of the life of the computer."
When asked to respond to the incident and to widespread allegations of similar corporate behaviour, the company declined to provide a spokesperson. But it issued a statement claiming their customers are best served by Apple's "certified experts using genuine parts," and denied systematically over-estimating repair costs.